I want to talk to an audience, not an echo chamber.
Architecture is often associated, like the world of art, with a lot of pretentiousness. The whole discussion of building vs. architecture can hint at the sort of pedantic level that the discipline enables.
It is tough — the artist/architect in me that spent a decade in school understands this pedantic language and has grown to not only embrace it, but even enjoy it. You drink a couple of glasses of wine with like-minded people, and the myriad of vocab word vomit ensues.
Yet, as I continue to experience the professional world working in different industries, from residential to hospitality, to multifamily, to commercial, and now industrial — I find myself more excited and humbled by what academically is considered “vernacular” or “folk-architecture”.
I absolutely love writing. I absolutely love architecture. I obviously want to play matchmaker and marry the two. I have so much to learn before I can even consider to be proud of my work, but I try and show up as often as I can to make it happen. And then, there is the crux.
Do I want to talk to an audience? Or do I want to talk to other architects? I read this guide, Young Architect Guide: 10 Tips for Writing About Architecture — Architizer Journal .